Paloalto is a well know rapper, producer and also known as founder of Hi-Lite Records. He has served as the main producer for his artists such as Huckleberry P, Reddy, G2, Sway D. Over the years, the company has grown to become a strong representative hip hop label in South Korea.
Paloalto's 3rd regular album 'Chief Life' won the 'Best Rap/Hip Hop Album' at the Korean Popular Music Awards in 2014. The following year, he appeared as a judge and producer in TV show ‘Show Me the Money Season 4’, which is a popular Korean rap competition televised on Mnet. While on the show, he’s got spotlight from produced mega hits songs.